15A-Figuring out buyer behavior No.2

Figuring Out Buyer Behavior 
Alternative Evaluation
When speaking with my interviewees I decided to dig a little deeper and try to figure out what was holding people back from doing something about the parking situation at UF. The main reason that these individuals wanted a change in parking was because it is very inconvenient to have to wait for a bus or walk 2 miles to class because the bus is running late. The individuals that I spoke with made if very clear to me that they made their decisions based on convenience, if something was going to be easier for them, then they are willing to try it. 

How/Where do they buy?
When it comes to what I am trying to sell, it is not necessarily a product, it is more like a service. This company of mine will go into schools that have parking issues and just try to make it easier on everyone. I spoke with one of the parking services individuals and expressed to me that if the university were to look for a solution to the problem, they would definitely use the Internet, and they would pick someone who was well known and trusted. 

Post Purchase Evaluation
When it comes to a post purchase evaluation, you of course want your buyers to be happy. I asked a few parking service individuals how they would conduct a post purchase evaluation for this kind of service. The answer that I got from both individuals was that they would know it was working if more people started to buy parking passes to park on campus.

Conclusion 
After these interviews, I have learned a lot more about our buyers. I learned that not only do the students and faculty see the problem with the parking situation, but the parking service individuals see a problem as well. Not as many individuals are buying parking passes these days and the main reason is because it is not worth it for them to buy one when they still will not be able to park close to their classes. 





Comments

  1. Celinda MillandMarch 16, 2020 at 10:43 AM

    Hey Taylor!

    I agree that making customers happy should be a priority in any organization. Like you mentioned, this can become useful with post purchase evaluations. This is because, if a customer leaves a business transaction on a positive note, they are more likely to come back or even recommend the business to others. It's not only about getting customers to make that first initial purchase, but getting them to come back, which in turn can be the foundation to customer loyalty to your organization.

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