Taylor's Blog

Growing My Social Capital New Friends 1) Who they are and what their background is. I have met  someone that has never been one of my strong ties, however, she is someone that I have spoke with in the past.  2) Which 'slot' you are filling with each person (i.e., domain expert, market expert, supplier), and how the person fills the spot. Market expert, This individuals is someone that has done a project in this market before and I think this person has a lot to offer when it comes to my idea.  3) A description of how you found the person and contacted the person. I reached out on facebook and got many replies, this is actually how I filled all of my slots.  4) The nature of the exchange you have with the person -- what favor did they do for you? What is the return expectation?  iI have offered my advice to this individual and this individual has given me advice back.  5) How will including this person in your network enhance your abilit...

1) Right now I am a college student that has come up with an entrepreneurial idea, if I am being completely honest, when I started this class I had no idea what I was doing. I do have some experience when it comes to being an entrepreneur. I do think that this experience has helped me in this class. I enjoy helping people and the idea that I have come up with is definitely going to be able to do that. 2) The product that I am trying to sell is more of a service rather than a product. I am trying to get the University of Florida to purchase my service, where we help them make their parking situation at UF. As of right now students and faculty find it very difficult to park on campus. 3) I am offering this service to the students and staff at the University of Florida. This will be appealing to individuals who are very busy and find it difficult to get to and from campus by bus or scooter. 4) These individuals care because they are not the only ones with this problem. These individual...

Today I am going to be showing and describing my customer avatar. As I have mentioned in my earlier posts my customers range from average college students to professors and other employees at UF. I am going to be describing who I think most of my customer population is, which is college students.  For the service that I am trying to provide, I think the customer that is going to be most excited about it are the freshman and sophomore college students. These students live off campus and they find it very difficult to get to and from school everyday. These are the students that have brought cars with them to college but are not really able to drive them to campus. These students will range between the ages of 18-20. This might not seem like a wide range of individuals, however, there are always new students coming in to UF, and these students will continue to have problems like this. My average customer is a 18-20 year old male or female. These individuals will drive all different ...

Secret Sauce  5 Things that I think make me unique - I can be both an introvert and an extrovert at the same time. I like to meet new people and learn new things, however, I enjoy sitting at home alone by myself as well.  - I have a very big heart, although I might not always show it.  - I am very understanding until I can't take it anymore, I have a lot of patience but once I am at a certain point there is no going back - I try to have fun in everything that I do, I try to keep the stress levels to a minimum  - I think I have a good competitive side to me. I like to be competitive, however, it is not to the point where people do not want to hang out with me.  Interviews -I first spoke with my grandmother, one of the main things that she said was different about me was that I am very determined, if I want something I am going to go after it no matter what.  - The next person I spoke with was my best friend, she said that she would alw...

Figuring Out Buyer Behavior  Alternative Evaluation When speaking with my interviewees I decided to dig a little deeper and try to figure out what was holding people back from doing something about the parking situation at UF. The main reason that these individuals wanted a change in parking was because it is very inconvenient to have to wait for a bus or walk 2 miles to class because the bus is running late. The individuals that I spoke with made if very clear to me that they made their decisions based on convenience, if something was going to be easier for them, then they are willing to try it.  How/Where do they buy? When it comes to what I am trying to sell, it is not necessarily a product, it is more like a service. This company of mine will go into schools that have parking issues and just try to make it easier on everyone. I spoke with one of the parking services individuals and expressed to me that if the university were to look for a solution to the problem...